Why Google Reviews are Important for Your Business + Free Easy Ways to Increase
In this day and age, Google can be seen as the Messiah of the internet. Need to find some statistics? Google it. Need to quickly find the address of that new restaurant in town? Just google it. It’s accuracy and conciseness of your searches as well as it’s easy accessibility has lead the platform to be considered the ultimate apex of search sites, and, basically, the whole of the internet.
So when this comes to your business, Google has a lot of influence on what possible clients may see. Your business’ Google ranking will determine how high up on the results list your website will appear at. And it is Google reviews which can aid in the position of your ranking. And of course, your reviews will be taken into high consideration when clients or possible clients are looking up your business. Google also combines reviews of your business from other sites as well, which is added to the final star rating of your site.
It’s easy to create a link which clients can click on to leave reviews of your business. First of all, you will need to create a PlaceID for your business. It is a tool which identifies your business on Google Maps. It acts to specifically identify your business and dissociates them from other business’ or branches with the same name.
- Click here to create a PlaceID
- Search for your business name in the space where it says: Enter a location
- Click on your business name
- Your Place ID will appear
- Add your Place ID in the correct spot in this URL: //search.google.com/local/writereview?placeid=
Therefore the URL with the pictured Place ID would look like:
(Note: it is recommended to shorten the URL,you can use Google URL shortner)
When the link is clicked, a window will pop up allowing you to review the business
Once you have created a link to make reviews, the more difficult part is actually receiving reviews.
You can leave the URL in the signature of your emails, allowing more exposure of the link with every email that you send. For example it could look like this: “Reviews: Happy with our work? We’d love to hear about it! Leave us a Google review. //goo.gl/PKY12L”
For those with a ticketing system, you could ask the client for feedback once a ticket is closed. If the feedback is positive, you could then further email them, thanking them for their feedback and ask if they could share it on Google reviews.
You could also just simply contact your client and directly ask if they could give you a Google review, which most clients are happy to do.
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